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The Homebuilding Industry Celebrates at PCBC

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The warm and sunny city of San Diego hosted this year’s PCBC, filled with top leaders in the housing industry.

Before the rush of people on the exhibit floor, though, the California Homebuilding Foundation (CHF) added six outstanding leaders to the Hall of Fame: Howard Englander, principal of The Englander Company; Toni Raymus, president of Raymus Homes; Michael L. Woodley, president of Woodley Architectural Group, Inc.; Joseph D. Davis, chief investment officer of The New Home Company; William C. Hezmalhalch, founder and president of William Hezmalhalch Architects, Inc.; and Jeffrey M. Pemstein, division president of Towne Development of Sacramento. The black tie event showcased this year’s top leaders from architects, builders, developers, and real estate professionals in the homebuilding industry.

 

Nick Slevin, Publisher of Peninsula Publishing, Michael Battaglia, VP Project Development at Standard Pacific, and Adrian Foley COO of Brookfield Residential at the Builder's Bash party on Wednesday night.

Publisher of Peninsula Publishing Nick Slevin, with Vice President of Development at Standard Pacific Michael Battaglia and Chief Operating Officer of Brookfield Residential California Adrian Foley, at the Builder’s Bash party on Wednesday night.

The first night came to an end after our very own Builder’s Bash, with a number of industry executives and homebuilders who piled in to F6ix nightclub in the Gaslamp District of San Diego. Guests enjoyed an open bar and a DJ who mixed up the playlist between classic rock and roll and new pop songs. The party included dance moves and drinks until the early morning.

Jan and Nick Jansson of Soil Retention enjoy the Builder's Bash

Jan and Nick Jansson of Soil Retention enjoy the Builder’s Bash.

If PCBC made anything clear this year, it is that the housing market hears enough about millennials, and the culture of the industry itself is changing. Most recent articles and blog posts discuss the impact (or lack thereof) millennials are having on the housing market—their lifestyle and preferences are refraining them from settling down and purchasing a home, consequently inhibiting the growth of the housing industry. The industry’s culture is changing, homebuyers are changing and homebuilders need to be able to adapt.

From top product and services providers to local ones, everyone was proudly representing their products on the exhibit floor.

PCBC included panels ranging in topics from marketing to design, to land development, to green building and more.

Key highlights include several ‘Builder’s Unplugged’ discussions, which featured different aspects of the housing industry, from top homebuilders to research analysts and more, improvising on familiar subjects. Tim Sullivan from Meyers Research LLC, for example, led a discussion with two CEOs from top homebuilders, Larry Webb from The New Home Company and Joel Shine from Woodside Homes. After expressing disdain for all millennial talk, they discussed the one target homebuilders aren’t attracting—aging boomers.

The editorial staff of Peninsula Publishing at the Builder's Bash.

The editorial staff of Peninsula Publishing at the Builder’s Bash: Devon Douglas, Editorial Assistant; Tamara Philips, Managing Editor; Jessica Burger, Editor; and Sergio Flores, Editorial Assistant.


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